As expected, I disagree. It is not just about the investment, but rather about return on investment. So, if you are entering a new market: what is the minimum you need to invest to get some paying customers that believe in your product? And then go from there. In case you are interested: read Lean Enterprise from Jez Humble, it explains the strategy in great detail.

It is a different way of thinking.

Agile coach and developer. Follow me on Twitter: https://twitter.com/BertilMuth

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